Metrics Report Guide

The Metrics Report Guide offers a comprehensive overview of the key reports and analytics available to help retailers optimize their social proof strategies. Social proof, a powerful tool in influencing customer behavior, leverages real-time data to display dynamic experiences that enhance user engagement, conversion rates, and overall sales performance.

Following reports are used to view the results of the social proof for different variations:

• Dynamic Experience Report

  This report provides a detailed overview of the performance of different social proof variations, allowing you to compare their effectiveness in driving customer engagement and conversions.

• Multivariate Test Report

  This report helps to explore how to utilize multivariate testing (A/B Testing using MVT) to evaluate the impact of different combinations of social proof elements on customer behavior, allowing for data-driven optimization. For a more in-depth analysis, the Multivariate Test Report enables you to evaluate multiple social proof elements simultaneously, helping you identify the optimal combination for maximizing your desired outcomes.